The EU Copyright Directive is changing the way online content is handled. If you are a creator of online content it will affect the way you make your work available, as well as the way people can use your content, creating both challenges and opportunities.
If you create or if you own content, you are not required in law to assert your rights as they are automatically protected.
But, if you do not assert those rights and do not provide information about licensing opportunities, users can assume that your work is free to use without permission.
The Copyright Hub, through its eCopyright symbol, offers a simple way to assert your rights that can be understood by machines (web crawlers) and humans (your site users).
What you need to do
First, decide how you want to assert your rights. Choose between:
- Rights are reserved and are not available.
- Rights are reserved, contact us for details.
Then, sign up to the Copyright Hub. Take advantage of our introductory offer of £50 + VAT for your first year (available until March 31st 2020)
- Email email@example.com
- Tell us which option you choose above: 1 or 2
We will send you a few lines of code to include in your site and some instructions on how to do it. We recommend you add these to your main website template, or to a common header or footer.
How does it work?
The code you add tells site crawlers that your content is licensed and sends them to a link which provides the licence terms in machine readable format (ODRL in JSON).
To say this, it uses web standards in 2 ways:
Additionally You can decide to show or not show the eCopyright symbol on your pages. The advantage of displaying the symbol on your site is that it shows your users that your rights are reserved and provides them with the details when clicked on.