I’ve never made a video before. Except of my kids jumping around the living room and similar low-concept, if charming (to me at least), pieces. So I had no idea at all how to go about making one.
However, for a while I have been working on what originally was meant to be just a presentation to explain The Copyright Hub in a clear, visual way. The idea behind the Hub, especially the technology we’re building with the Digital Catapult, is simple but not always easy to explain.
Obviously I can wax lyrical about it at great length, and often do (and I know nobody who hears me is ever anything other than totally delighted and immediately completely knoweldgeable) but I wanted something a little more consise.
Also, if possible, a little more entertaining – copyright is a subject that can be a little dry, complex, legalistic and sometimes incomprehensible. When you add technology to the mix and start talking about it in theoretical terms, people can be forgiven for falling asleep.
Just as I was thinking about this, the Catapult was thinking about the launch of its (incredible, beautiful and valuable) Innovator Centre in London and we started talking about making a video about The Copyright Hub to explain their work with us.
So we decided (having rapidly rejected the idea of me droning on to the camera) to turn the thoughts I had about the presentation into a rather more ambitious animation. I had been working with a very talented designer, Darren Perry, on ideas and between us we came up with some ideas for how to tell the story of what the Hub wants to do.
Darren turned these into little sketches, visual notes for the eventual design. I saw those sketches and thought maybe they were just the thing we needed. A little unusual and a lot friendlier. So we kept them, and then hooked up with another very talented chap, an animator and designer named John Penney (Perry and Penney!?) who started turning Darren’s sketches into a video.
Perry and Penney also took some of my rather-too-complex ideas and turned them into simple and charming visual metaphors which rose brilliantly to my challenge of explaining copyright, and what we’re going to do to make it work better, in under two and a half minutes.
The result is now on the site and I’d love to know what you think. I think it works, in fact I think it’s rather great, and I’d like to produce more videos in a similar vein to explain a bit more of the detail of what we’re doing.
The Copyright Hub explained in 2:22.
Let me know what you think. I hope you like it.