Does the EU Copyright Directive affect you?
The EU Copyright Directive is going to change the way online content is handled. If you are a creator of online content it will affect the way you make your work available, as well as the way people can use your content, creating both challenges and opportunities.
The Copyright Hub can help you develop a strategy for benefitting from these changes.
If you create or if you own content, you are not required in law to assert your rights as they are automatically protected.
But, if you do not assert those rights and do not provide information about licensing opportunities, it is easy for users who are not familiar with copyright law (a large proportion of Internet users) to assume that your work is free to use without permission.
This may be particularly important in the light of the exception under the Copyright Directive allowing text and data mining for research purposes (that is machine scraping of content often for Artificial Intelligence algorithms). This now extends to commercial sites.
The Hub’s eCopyright Symbol helps you assert your rights, provides information about permissions to use your content and makes it easy for users and potential users to do the right thing, as well as providing evidence of those rights in the case of a dispute.
Having an electronic signpost in place, which links to information about how you would like your content to be treated becomes a matter of simple good practice.
The eCopyright Symbol
The eCopyright symbol is easily recognised, straightforward to implement and provides effective first-line protection of your right. It is a widely accepted symbol that tells other (both human and machine) that you care about the copyright of your content and how it is used.
Benefits of the eCopyright symbol
The idea that content is or should be free on the Internet has been growing, and it is affecting the livelihoods of content creators. By using the eCopyright symbol, you can :
- Assert your rights to your own content on the Internet
- Educate users about copyright
- Increase contact with your customers
- Benefit from more automated licensing
Who is using the eCopyright symbol?
Publishers are already using the eCopyright symbol to assert their rights and derive additional licensing income.
For example, Edward Elgar Publishing and Burleigh Dodds Science Publishing are using it to link to the Publishers’ Licencing Services (PLS) permissions gateway, PLSClear, to drive additional revenue and visibility for their repertoire.
But the eCopyright symbol is not just for companies or big businesses; see it in action for images on the Ron Burton site at www.ronburtonphotographer.com.
Using the eCopyright symbol
It costs only £50 a year to join the Copyright Hub and get access to the eCopyright symbol. There are a number of way to sign up:
- Contact us and we will get you verified and registered.
- If you are a publisher and signed up with our partner PLS, get in touch with them. They are running a twelve month pilot, which is free to join.
Join us now and start to benefit
The eCopyright Symbol is:
- An international standard.
- A clear statement that you value your content and reserve your rights.
- A direct link to licensing information.
- Understood by online systems as well as by people.
So get in touch and join the eCopyright movement.